Maintaining a clear organizational niche

Comprehensive revitalization involves a potentially enormous range of organizational skillsets – raising the question of whether the organization will lose focus on its most effective niche, or experience mission drift, if it takes on too much.
At the same time, making the shift from a “production” to a “revitalization” business model does mean that organizations must rethink their niche, both realigning their existing programming and taking on new programming to meet revitalization goals.
One helpful tool for thinking through organizational niche is presented in Jim Collin’s book, “Good to Great.” The most effective niche for the organization is conceived of as the intersection between three sets: what the organization is deeply passionate about, where it might develop true excellence compared to other organizations, and how it can sustain itself financially (below):

NeighborWorks America