• Marketing a neighborhood as a good place to live can be as important as any development or housing rehabilitation work that a community organization undertakes.

RESOURCES

• One how-to manual  is entitled “Building Neighborhoods of Choice: A Workbook on Marketing Neighborhoods and Affordable Ownership Housing.”
• Learn the “Top 10 Neighborhood Marketing Principles”.

EXAMPLES

• The Patterson Park Neighborhood Association in Baltimore, MD engages in a number of creative strategies to increase homebuyer interest in its neighborhood.
• Live Baltimore is a city-wide effort to promote city living in Baltimore, MD. Rochester City Living is a similar effort in Rochester, NY.
• Layton Boulevard West Neighbors –a non-profit neighborhood organization—is using new media to promote its efforts. The organization maintains a neighborhood blog and a You Tube promotional video.
• Ohio City  promotes one of Cleveland’s oldest and most ethnically diverse neighborhoods.
• Morgantown Homecoming promotes the city of Morgantown, WV.