Marketing How-To Guide Helps Practitioners Promote Neighborhoods, from Planning to Implementation

Marketing strategies and principals are spelled out in this resource: Building Neighborhoods of Choice, A Workbook on Marketing Neighborhoods and Affordable Ownership Housing. This excellent resource also serves as a workbook that guides users through a marketing process focused on their own neighborhoods. The principals of marketing are explored as well as the four-phase process involved in marketing a community:

Phase I: Organizing the Community

Phase II: Gathering and Presenting Information about your Neighborhood

Phase III: Planning for Success

Phase IV: Implementing the Marketing Plan

Some of the highlighted marketing principals include defining the product, the importance of location, price considerations, promoting the product, planning, packaging and more. This easy to use guide will be useful for any practitioner looking to promote their community.

Check out the guide