Watch Our Neighborhood Marketing Program Video
Places that struggle with foreclosures, vacant properties, and empty storefronts are often defined by those problems. In response, stakeholders in communities across the country are working to enhance and promote neighborhood strengths and catalyze investment. In this NEWLY RELEASED VIDEO see how NeighborWorks’ Neighborhood Marketing Program is partnering with communities to overcome negative perceptions and build positive brands defined by residents and built on neighborhood assets.
The video highlights the work of three Neighborhood Marketing Program participants – Hudson River Housing, NeighborWorks Great Falls, and Southwest Solutions – and their work to change external perceptions and bolster resident confidence.
In Poughkeepsie, NY, you see how Hudson River Housing is working with residents and businesses in the Middle Main neighborhood to foster local buy-in and highlight community assets. From the Chill Grill, to a vibrant arts scene, to the Poughkeepsie Underwear Factory, Hudson River Housing is working to help the Middle Main neighborhood flourish and embrace its identity as being a little hip, a little creative, and a little off center.
NeighborWorks Great Falls is focusing its marketing efforts on the Downtown neighborhood of Great Falls, MT. The video captures how their efforts – in partnership with local business owners and retail associations – help local residents, retailers, and developers to see the potential of Downtown Great Falls, how much there is to do in the neighborhood, and what a great place it is to put down roots.
The Historic Hubbard neighborhood in Detroit, MI, where Southwest Solutions has targeted their marketing efforts, might surprise you. The video shows that, unlike other areas of Detroit, this dense neighborhood hasn’t been beset by vacancies. In this inviting enclave within a big city, close to Downtown and the Mexicantown commercial corridor, Southwest Solutions is working to engage residents and support their efforts for what they want to see in their neighborhood.
Since its launch in 2012, the Neighborhood Marketing Program has partnered with 16 communities – from Fitchburg, MA to South Tucson, AZ – to develop and implement marketing plans that build energy and positive activity around a place. Click here to read about other success stories from the Neighborhood Marketing Program.