Avenue CDC Celebrates Logo Launch in Houston’s Near Northside Neighborhood
Residents and community leaders in Houston’s Near Northside neighborhood celebrated their new neighborhood logo at a launch party in early May. The event, held at the Red Ox Bar & Grill in Northside Village, featured the logo unveiling, speeches by local residents about the history and identity of the neighborhood, and remarks from representatives of elected officials, the Chamber of Commerce, and Avenue CDC.
As part of their participation in the NeighborWorks America Neighborhood Marketing Program, Avenue CDC, a NeighborWorks network member, solicited logo submissions from local artists and aspiring designers as part of a broader effort to create a distinct identity and marketing campaign for the neighborhood. Near Northside’s residents and visitors voted on their favorite logo submission during the neighborhood’s annual Sabor de Northside festival in April.
With 75 percent of the vote, local artist Jesus Prieto’s winning logo combines the classic images of the Near Northside neighborhood -- colorful Mission Style storefronts, single-family homes, a family, a mariachi band, and a silhouette of the Houston skyline – with the brand new Metro light rail train that just arrived in the neighborhood.
The exercise in branding has empowered local residents to share their vision for Near Northside. Despite external perceptions of blight, homelessness, and inaccessibility, the Near Northside neighborhood is poised for a development boom due to its proximity to downtown Houston and the construction of Metro’s Red Line light rail train. According to Avenue CDC’s Executive Director Mary Lawler, “The Near Northside has a rich history and a bright future. We are thrilled that residents and business owners have come together to create a neighborhood logo and marketing plan to let the rest of Houston know about all of the great things the community has to offer.”
Read about Near Northside’s marketing campaign in the Houston Chronicle.