Course Details
ML160vcx Competitively Positioning Your Organization for the Future
This course helps you understand and apply the concept of competitive positioning to your nonprofit organization. You’ll learn how to evaluate your current position, analyze environmental trends, and assess customer and competitor perspectives. Using practical tools, you’ll craft a unique positioning statement and develop a mini plan to guide your organization’s strategy, communications, and planning efforts. This course empowers you to proactively shape your organization’s identity and impact.
Course Type: Faculty-led Accelerated Model
Course Length: 4 days online. Days 1 & 3 have 4 hours of live sessions. Days 2 & 4 have self-guided work.
